COLOR INTENSITY - TRUE BLUE

118ml

JOICO Color Intensity is the color line for fashion forward colorists who are not afraid of thinking outside of the box.

Discover a dazzling spectrum of bold, vibrant color with JOICO Color Intensity— the best selling expressive and bold color line in the US! Our intensely concentrated pigments are designed to help you create over-the-top vibrancy! Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. The colors hold between 5-20 shampoos depending on the shades, the starting level and the condition of the hair. With an ever changing palette, your clients can always be up with the latest fashion trends!

Why you’ll love it:

Available in an ever changing virtual rainbow of semi-permanent shades
No developer needed
Endless mixing possibilities for inspiring looks

COLOR INTENSITY- TRUE BLUE