When Fudge Hair Shaper, a sticky clay, was launched in 1991 it was unique to the Australian market. The success of this product which created the 'just got out of bed look' led to an explosion of demand for Fudge to produce a wide range of styling products. Fudge has now expanded into countries all over the world with key markets in Australia, UK, Europe, New Zealand, North America and Asia. Over the years Fudge has evolved and today is about much more than creating that 'just got out of bed look', it now boasts a full range of hair products providing something for all aspects of hair care.

The Fudge brand consists of products designed to meet all your salon needs from retail to back bar, care, to styling/finishing and colour. Shampoo's, conditioners and treatments make up the Care range, old favourites Hair Shaper and Matte Hed, along with new additions such as Salt Spray and Ends help to make up styling and finishing, Paintbox provides extreme colours for ultimate creativity and Fudge Professional completes the portfolio with a range of permanent hair colours, lightening products and support to ensure complete client satisfaction.

Fudge as a brand aims to constantly challenge, reinvent and innovate, to develop and deliver hair products that are cool, edgy and 'a bit different' whilst maintaining the highest quality.